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Boe Hayward

Founder & Managing Member

Boe Hayward is a native San Franciscan, trusted political strategist, and neighborhood outreach professional. Boe served as Supervisor Bevan Dufty’s Chief of Staff at San Francisco’s City Hall from 2005 through 2011. During this time, Boe led the Supervisor’s legislative efforts, directed and negotiated land use policy, and provided the Dufty with political, communications and budgetary counsel.

Prior to joining Supervisor Dufty’s City Hall staff in 2005, Boe managed local campaigns in San Francisco while also providing strategic guidance to campaigns, including municipal bonds in San Francisco, a governor’s race in Alabama and a congressional campaign in Washington State.

Since becoming a consultant in 2011, Boe has provided strategic and political guidance to a variety of clients including AT&T, Audi USA, Facebook, California Pacific Medical Center, Cotogna, Grocery Outlet, The Hamlin School, Hines, Hudson Pacific Properties, Oceanwide, One Medical Group, Presidio Bay,  Prologis, Red and White Fleet, Republic Services, Salesforce The San Francisco Chronicle, San Francisco University High School, Strada Investment Group, Stripe, Uber Technologies, Wells Fargo and Zendesk.

Boe is known as the leading land use consultant in San Francisco and negotiated the first Community Benefit Agreement in the Mid-Market tax exemption zone for Zendesk (2012), secured the only two amendments to the Mission Bay Plan for Strada and Integral (2013) so that their projects could be entitled and built, ensured Allied Waste (Republic Services) kept their contract in Daly City notwithstanding the City’s recommendation that a competitor take over the contract (2014), helped the Hamlin School expand their building and enrollment and managed One Medical’s expansion efforts in San Francisco (2015).

Even with overwhelming opposition from neighborhood stakeholders and protests that closed City Hall, Boe guided all aspects of the political strategy, lobbying and coalition building and helped secure the needed votes at the Planning Commission and a unanimous vote in favor of the 338 unit development at the Board of Supervisors for 2000 Bryant (2016), known by its opponents as “the Beast on Bryant,” and described in the press as “one of the most massive Mission District condominium complexes ever proposed” (SF Weekly).

Boe also ran the effort to entitle the Oceanwide Center in San Francisco (2016).  Despite community concerns regarding shadows cast in Chinatown, Boe guided the negations for a community benefit agreement with park and open space advocates that led them to support the project.  Once built, the building will be the city’s second-tallest.  

Boe managed the political strategy and the lobbying effort on behalf of the Presidio Terrace Home Owners Association to allow for the first and only reversal of a tax sale in the City’s history so the residents could regain their private street after it was sold at auction by the City’s Treasurer and Tax (2017).

Boe spearheaded the entitlement effort for Strada’s ambitious two-acre infill project at 1629 Market (2018).  The project will have more than 440 units, including 96 privately financed housing units for people formerly experiencing homelessness, a rebuilt union hall for Local 38 Plumbers & Pipefitters, more than 20,000 feet of privately owned open space and seven retail spaces on Market Street.

On behalf of Presidio Bay, Boe engaged both City officials and community leaders for the 99 Ocean development (2019), the City’s first approved “Home-SF” project.  The project, currently under construction, will have more than 190 units and a dedicated childcare space to serve the community.

While the west side of San Francisco has seen little development of size, Boe again worked with Presidio Bay on their successful entitlement effort for their 101-unit project at the corner of Masonic and Geary (2020).  Boe led the effort to rezone the site for greater density and dealt with a variety of hearings and approvals at the Planning Commission and Board of Supervisors including the rezoning and the ability to pay an off-site fee affordable housing fee to ensure that the project can be built.

Continuing his record of working on large buildings, Boe worked with Hines and Urban Pacific on entitling Parcel F in San Francisco (2021).  The project will soar 800 feet above Salesforce Park and include a mixed-use development including a hotel, more than 250,000 square feet of office space and 165 condominiums.  Despite community objections over shadow impacts and the City’s objection to the amount of office space, the project was approved at both the Planning Commission and Board of Supervisors and is expected to break ground in 2022.

Boe is a former Board member of Equality California (EQCA), Stern Grove Festival, and Friends of the Urban Forest; Trustee of the Bothin Board of Directors; and member of the Board of Trustees at San Francisco University High School. He resides in San Francisco’s Richmond District with his wife, Sophie Middlebrook Hayward, and their three young children. Boe received a Bachelor of Arts in English Literature and Psychology and a Bachelor of Sciences in Advertising from the University of Colorado, Boulder, in 2000. In 2025, Boe was named as one of the SF Standard’s Top 100 people in San Francisco for those who hold power, influence, and attention.